Teeth whitening has become the most popular voluntary dental treatment in the UK according to reports from leading dentists.

It would seem that more and more Brits are following the lead of the USA by striving for that perfect Hollywood smile as thousands now undergo the procedure each year.

Rahul Doshi from award-winning cosmetic dentists The Perfect Smile Studios & Institute said, “Cosmetic dentistry on the whole is a rapidly growing industry and I suspect that this massive rise in teeth whitening procedures is just an early indicator for a larger trend of cosmetic dentistry”.

“Abroad Brits are traditionally seen as having bad teeth, and while of course this is an unfair stereotype it is still encouraging to see more and more people taking better care of their teeth.”

There are many reasons people choose to undergo teeth whitening treatments, and just like our skin and hair, everybody's teeth are naturally a different. No ones teeth are naturally brilliant white, contrary to the fake Hollywood imagery shown on screen, and they do tend to become more discoloured as we get older. Teeth whitening procedures include chemical bleaching and laser whitening, both of which must be carried out by a qualified cosmetic dentist.

Cosmetic dentistry has seen a large rise in recent years, with other treatments, such as tooth implants and porcelain veneers for example, also seeing massive growth. The Perfect Smile Studios & Institute offer cosmetic and implant dentistry through a range of treatments as well as personal assessments and advice. They have featured on national television and are celebrated for their standards of excellence in the field of cosmetic dentistry.

For more information email the Perfect Smile team at care@theperfectsmile.co.uk or telephone 01992 552115