Our Values

Since 1994, the Perfect Smile Studios have been looking after thousands of local patients


We provide ethical advice and treatment solutions for over 5000 patients a year.


The vast majority of our patients stay with the Perfect Smile for years. We are often recommended to friends and family. We believe in transparent communication to build a long-term patient-dentist relationship build on trust and respect.


We are committed to looking after our patients. We endeavour to create an ideal balance between our patients, our team and our dentists. This occurs with successful internal communication so that we all understand each other and can help meet our patients’ needs and requirements.

Dedicated, caring & professional

For 25 years we have been committed to looking after you at every visit. We want to understand your needs fully so that we can create that difference in your life by exceeding your smile expectations.

Friendly & trustworthy

We are a friendly team that prides itself and is more than a business. We are patient focused with each team member receiving regular feedback from other staff and patients.

Innovative technology

Our philosophy is to remain at the forefront of innovative dentistry. Hence, we are constantly driven to invest in your dental future by ensuring we are at the leading edge technology to continually improve what we can do for your gums, teeth and smile.

In the media and the press

We are regularly contacted by radio, TV, National newspapers and magazines that want to do feature articles on health, beauty and dentistry. Click here.

Next: learn about Our Patients

The Perfect Smile Hertfordshire Clinic | 7/9 South Street, Hertford, Hertfordshire, SG14 1AZ. | Tel: 01992 552115 

Contact The Perfect Smile

7/9 South Street,
SG14 1AZ