One In Four Consumers Engage In Illegal Tooth Whitening

June 25, 2017 by Rahul Doshi

Teeth Whitening

A beautiful white smile said to be one of the most attractive features in a person. However, tooth whitening is a procedure that should only be carried out by a specialist.

According to a new poll by Atomik Research, commissioned by the British Dental Health Foundation, one in four Britons risk their health by using home kits purchased over the Internet or by visiting beauticians, instead of going to the dentist to have their teeth whitened.

The survey also asked consumers who they believe is qualified to carry out the whitening treatment: 25% responded that beauty kiosk personnel and beauticians fitted into that category, even though it is actually now illegal for them to carry out these sorts of procedures. The law states that tooth whitening products can only be sold to licenced dental practices and the treatment can only take place at their premises.

The reason why consumers should not attempt to carry out the treatment at home is that there is no guarantee in the safety of products bought online. If not carried out in the proper way, tooth whitening can harm the enamel and make teeth vulnerable, leading to a range of potential problems, including teeth sensitivity and permanent damage to gums.

Dr Nigel Carter of the British Dental Health Foundation advised consumers not to risk their health and to turn to registered dental practices for whitening treatment.

The Perfect Smile Studios offers cosmetic teeth whitening performed by highly qualified and experienced cosmetic dentists. Read some FAQ’s here.

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